Social Media Management & Brand Management
Welcome to Mission Grow, a community-driven business advisory firm. Mission Grow help entrepreneurs, business owners and start-ups “level up” by giving them the right financial advice to help them “farm” (aka. increase profits), “gain exp” (aka. expand their business) and “conquer” (aka. win in business). They provide real-time business advice, not just compliance.
As part of this, they run a ‘Phamily Farm’, which is a community of entrepreneurs that support each other, encourage each other, and share mutual values.
Mission Grow Advisors had set up an online presence on LinkedIn and Facebook. However, the company biography had not been optimised on either platform. There were no posts on LinkedIn, and the posting schedule was neither regular nor consistent on Facebook. Furthermore, the current outdated and incomplete social media pages did not do justice to Mission Grow Advisors and its true potential. Mission Grow Advisors had a great website that set them apart from the majority of finance/accounting firms, which follow the mainstream corporate and mono-colour web designs. However, their unique brand identity was not presented well on the company’s social media platforms. Furthermore, the founder and managing director is hands-on with growing the business, which meant that they did not have the time to adequately manage their social media accounts, despite recognising the importance of social media.
We positioned MGA as a brand with a life of its own via a variety of posts telling stories about the company history, capabilities, mission, and vision. We showcased them as trusted experts by posting educational content in response to the business climate at the time. The financial advisory sector is highly regulated and wrong advice can result in legal action. Fortunately, with us, no posts are published without a client’s approval. We had fortnightly meetings to discuss ideas and we took care of the rest without making the founder write anything. This saved them time.