A WARM CHRISTMAS WITH MOM
Sleeping with Jacques approached RC to help them promote their luxury pyjamas. They believe that people deserve to go to bed each night wearing something special, and to wake up feeling ready to take on the day.
Mother isn’t just a title. It’s a term that comes with a never-ending list of meanings, roles, and responsibilities. As the most selfless human being in the world, a mother will always prioritise her children, sacrificing her own needs (including a good night’s sleep). Being a mother herself, Jacques wanted to take the opportunity to celebrate mothers around the world with her fantastic line of luxurious and comfortable, velvety and silky sleepwear!
The video we produced aims to send out the message of appreciating and celebrating mothers at Christmas. Instead of throwing out a pitch that highlights how amazing the sleepwear is, we took viewers on an emotional rollercoaster ride. We cast real mothers from diverse backgrounds to tell true and compelling stories.
Restive Creatives produced a highly emotional and compelling video. We highlighted the special bond that only mothers have with their children while also presenting various pieces of Sleeping with Jacques sleepwear, as the ultimate Christmas gifts for mums.