Branding Strategy & Identity
ATTRACTING HIGH-VALUE CLIENTS WITH HIGH-VALUE BRANDING
Trigger Group is a rapidly expanding global acquisition and advertising agency. They provide detailed results and rapid growth for their clients.
After operating for 8 years representing their clients, it was time to put themselves forward as a market force in their own right. They needed a new website and logo to present themselves as industry experts, and help them grow internationally.
RC ran a branding identity workshop to understand the company’s mission and vision. We spoke to the people in charge to get a sense of where they wanted to take Trigger Group. Following this workshop, we were able to develop a new logo and brand style guidelines that embodied the values of the company and distilled their culture into their branding. The foundations we set in place will help all Trigger Group team members to unify their vision and mission, enabling them to grow faster than ever.
They now have a comprehensive rule book on how to operate, so the Trigger team can grow with the confidence that they’re on the right path. They’re also now able to be rule breakers, just like RC. We helped them develop a future-proof identity that clients can instantly connect with, as well as unifying their workforce and office locations.
Trigger Group signed with Doordash after just 3 months with Restive Creatives. They’ve now expanded to Canada and the US. They also opened up sister company Trigger Connect, as a result of the growth the implementation of our brand strategy facilitated.
“Angel and the RC team have been nothing but an absolute hero of an organisation to work with. They truly embed themselves in your culture to understand and deliver your key brand messages. 10/10 would recommend them for anyone wanting a boutique and hands-on approach!”
Callum Sedon – Managing Director of Trigger Group