Photo and Video Production
EXTRAORDINARY LASHES FOR EVERY WOMAN
Velvet Lashes and Beauty offers professional eyelash extensions for women. They cater to women who want a bolder look to blow people away with at a special occasion, or a little touch that makes them feel as good as they look – and vice versa!
The market is awash with like-for-like options for eyelash enhancements. We needed to help get Velvet Lashes and Beauty attention from a different angle.
To address the saturated market issue, we chose to create a brand culture that tapped into the lifestyle of women who place pride in their appearance. We wanted to focus on a market that values convenience – rather than focusing on the services themselves.
We created a video campaign to be used in SM paid advertising that would resonate with every-day women from their target market.
RC created a high-end VFX video production featuring women who Velvet Lashes and Beauty’s audience could relate to. In total, we created 2 high-quality SM videos designed to support their paid advertising campaign content funnel. RC also provided photos of the team and founder, to help cement them as the top eyelash parlour in their area.